Independent Hip Hop takes a bold, smoky turn with the announcement of What A Time To Be Alive, the highly anticipated collaborative album from Travisty The Lazy Emcee and DJ Kawon. Entirely produced by DJ Kawon, the project is a head-nodding journey through bouncy, dark, smoky, and abstract boom bap-influenced soundscapes, pushing the boundaries of underground artistry.

Adding to the richness of the project, What A Time To Be Alive features standout appearances from Maddog McGraw (Lansing, MI) and RA K7NG (Milwaukee, WI), both of whom bring raw, razor-edged lyricism to complement Travisty’s sharp pen and unhurried, commanding delivery.

In an era of fleeting digital releases, this project embraces the tangible. What A Time To Be Alive will be distributed in a limited run of cassettes and glass mastered CDs through Mad Good Records for the collectors.

DJ Kawon’s production blends dusty drum breaks, cinematic samples, and hypnotic melodies into an atmosphere that feels both nostalgic and forward-thinking—a sonic lane where golden-era grit meets modern abstraction. Travisty’s intricate wordplay and storytelling drive the narrative, creating an album that’s not just a playlist, but a full-bodied listening experience.

"We wanted to make something that feels timeless, something you could drop the needle on twenty years from now and it still hits just as hard," says DJ Kawon. "It’s Hip Hop rooted in the underground, but it’s got its own flavor that sets it apart."